The project is to design a new identity for the Democratic Party, which includes Logo, identity, and Handout gifts. The goal is to design a single Democrat identity and apply it in all communications. The visual identity system provides a powerful, unified, formal, and modern look. The handout gifts are chosen based on the concept of “We work for people. The gifts are items that people use every day such as pen and Sticker note, T-shirt and hat, and key hanger.