bitamasoumi21@gmail.com                                          bitamasoumi.design                                          linkedin.com/in/bita-masoumi                                         404.642.8501

 

 

GRAPHIC DESIGNER SUMMARY                                                                                   

• Results-driven multidisciplinary Visual Designer with 10+ years of experience in creating compelling and strategic design solutions for digital and print media, delivering winning results for world-class companies/brands in Electronics, Tech, and logistics.

• Spearheaded the innovative conceptualization and design of projects for over 30 internationally acclaimed brands in the Electronics and mobile accessories sector, including creating two new visual brands from the ground up.

• Led the design of Marketing and sales communications, such as proposals and presentations for 10+ of the world's leading logistics corporations and 50+ organizations seeking cutting-edge solutions, cultivating invaluable partnerships.

• Expertise in graphic design, art direction, brand design, logo & identity design, package design, web design, editorial design, UI/UX design, layout, and typography across various sectors, including Retail, Manufacturing, CPG, B2C, B2B, SaaS, and Tech Startups.

 

WORK EXPERIENCE

Graphic Designer                                                                                                                                                                                                       February 2022 - June 2024

Zuum App                                                                                                                                                                                                                                              Irvine, CA

• Spearheaded creative direction and end-to-end design for the Zuum App and Wave TMS across digital marketing channels, print material, and various brand communication touchpoints. Created Wave TMS visual brand from the ground up (B2B SaaS).

• Customized product UI to enhance user experience, aligning UI elements with user needs and the visual design system.

• Re-designed and evolved the visual branding and the design system, resulting in a unified brand identity. Created a visual brand guideline and implemented it across 50+ marketing collateral to reinforce consistency and enhance the audience experience.

• Led the design of marketing communications, such as proposals and presentations for 10+ of the world's leading logistics corporations and 50+ organizations seeking cutting-edge solutions, cultivating invaluable partnerships.

• Crafted and implemented marketing materials to facilitate product marketing for multiple top-tier logistics events to maximize lead generation. The marketing materials, including Sales sheets, presentations, templates, social media content, and email campaigns

• Collaborated for 18 months with sales and product teams to design and develop over 20 presentations and sales materials for two multinational logistics companies. This support in securing necessary technology contributed to closing deals with both.

• Demonstrated commitment to continuous learning of emerging technologies, coupled with excellent communication skills, management skills, and attention to detail, complemented by a deep understanding of trends and best practices.

 

Graphic Designer                                                                                                                                                                                                November 2014 - January 2022

Ever Win International Corp.                                                                                                                                                                                                       Los Angeles, CA

• Conceptualized, designed, and launched two renowned American brands from scratch and 30+ global brand materials spanning print and digital media.

• Created 250+ successful presentations, 100+ packaging, and other visual content in large-scale productions with tight deadlines

• Led end-to-end visual designs for 100+ products spanning retail packages, e-commerce websites, videos, banners, landing pages, emails, social media content, and marketing campaigns, ensuring client and brand alignment optimized product reach, and sales. 

• Work independently and collaboratively on assigned projects. Efficiently collaborated with cross-functional teams, creative leads, executives, stakeholders, and project managers to ensure design solutions aligned with strategic business goals and brand vision.

• Managed outsourced designers and relationships with global print vendors to ensure high-quality deliverables and meet deadlines.

• Managed multiple projects simultaneously, from concept to implementation, in a collaborative environment. Managed timelines and workflow, communicated with stakeholders to implement their feedback, & articulated design decisions effectively within deadlines.

• Engaged in a 12-month project designing sales materials showcasing a high-tech product (B2B). Produced over ten presentations and sales sheets, translating complex information into clear, engaging content and contributing to successful deal closures.

• Commended 4x by management for innovation and exceptional design skills and two times by clients for adeptly identifying design flaws and offering creative design solutions.

 

Brand Designer, UI Designer (Remote, Part-time)                                                                                                                                                  January 2015 – August 2015

NewsPal Media                                                                                                                                                                                                                                         Remote

• Conceptualized and designed the visual brand identity from scratch, from the logo to the product’s user interface 

• Maintained detailed UI and creative assets, ensuring interface functionality in collaboration with the UX team

 

2+ years of additional design experience available upon request.

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EDUCATION

• Master of Arts in Graphic Design, Savannah College of Art and Design (SCAD), Atlanta, GA                                                                            March 2011 - March 2014

• Coursework on Udemy and LinkedIn: Storytelling, Digital Marketing, and Social Media Marketing, UI/UX Design, Figma                                                      2017 - 2021

• Completed courses in Multimedia, Multimedia University (MMU), Cyberjaya, Malaysia                                                                                                                       2010

• Bachelor of Fine Arts in Graphic Design, Alzahra University, Tehran, Iran                                                                                                  February 2003 - February 2007           

SKILLS

• Adobe Creative Suite (Photoshop, InDesign, Illustrator, Express, XD, Premiere Pro, After Effects), Canva, and other design tools

• Figma, Sketch App, Microsoft Office (Word, PowerPoint, Outlook), Google Workspace (Google Slides, Docs, Sheets), Hubspot

• Generative AI tools, Jira, Asana, Pre-press, print production, Photography, Illustration, video editing, motion graphics                                                                                                                                                                                                                                                                              

REFERENCES

Available upon request  

 

INTERESTS

Painting (working on a new project), Contemporary Arts, fashion and beauty, Swimming (college team - lifeguard), Reading (currently reading Start with Why by Simon Sinek), Yoga, Meditation, Emerging Technology (CES Convention, AI Technology).